Our long-term client CVA Group, a leading Swiss company for silicone and plastic, manufacturing for Chanel, Loreal, Johnson & Johnson, Tupperware, Philips, and many other fortune 500 companies, reached an important milestone in their development this year — their 60th anniversary.
To mark this occasion and the recent opening of their new facilities, they decided it was the right time for the evolution of their brand identity. Kara5 needed to deliver the rebranding on an accelerated timeline – we have finalized the branding, redesigned their websites and prepared a brand awareness campaign within three months.
Kara5 provided art direction to help modernize and digitally evolve the brand while remaining authentic to its roots. The evolution of the brand reflects the present-day design and application demands, as well as symbolise the Group’s core values and vision.
CVA Technology now sports a red colour echoing the flag of the Swiss Confederation, which has been the home of the Group since 2015. As for CVA Silicone, it retains the yellow colour which represents the symbolic chemistry that silicone embodies thanks to its outstanding properties and features. Finally, CVA Plastic has adopted blue to symbolise the Medical sector which requested the addition of this technological cornerstone to its expertise.
The rebranding process was accompanied by the digital campaign “CVA Technology Grows. Visual identity evolves. Values Remain.”, a brand awareness campaign that began with a press release and a video reveal of their new logotype and continued with display advertising and remarketing, which resulted with the desired high exposure.