In a synergistic endeavor with our enduring partner MINI, we ignited the MINI BIG LOVE Campaign this May. MINI symbolizes love, and there could never be a more appropriate moment for love and novel adventures.
We called upon MINI enthusiasts to embrace their newfound affection – a distinctive, tailor-made MINI fitted with an exclusive roof sticker, masterfully crafted by a highly skilled and regionally celebrated tattoo artist.
By investing in a MINI vehicle before June 2023 culminates, customers stand a chance to be gifted a limited edition BIG Love sticker, adding a unique personality trait to their beloved MINI. In addition to this exclusive incentive, MINI extended promotional discounts and facilitated trade-ins of existing MINI models via the Old for New scheme.
Our campaign employed a vibrant mix of digital outreach, influencer promotion, and an enthralling display of models in a high-traffic location. The campaign's inception was marked by a compelling digital campaign, featuring an engaging video and photoshoot for social media that sparked considerable curiosity among followers. Through strategic deployment of social media platforms, display advertisements, and retargeting techniques, we delivered innovative and intriguing content to spotlight MINI models and pique the interest of our desired audience.
The campaign's performance exceeded expectations, with overwhelming engagement from our target demographic, a surge in scheduled test drives, and a record-high number of requests for offer.
